Porto. brand starts talk cycle in Lello Bookshop

Lello Bookshop, in a joint initiative with Porto City Hall, will initiate a cycle of discussions on January 24, dedicated to rethinking the city, devising dialogues that include a call for ideas, grounded by economics, art and tourism.

"A city can be a heart. A fist" is the broader title of the three public conferences that will take place over the next three months, combining innovative thinking and the potential of culture as a means to boost the city's development and tourism as a factor to promote the local community.

The first chat, scheduled for 5 pm on January 27, will elaborate on the following topic "What is the dot on Porto.?", the main purpose being to consider this new brand, launched in September 29, 2014, which embodies not only the corporate identity of Porto City Hall, but also the identity of the city.

Designer and author of the brand, Eduardo Aires will be one of the conference speakers.

The discussions will take place at the Armazéns do Castelo (Rua das Carmelitas, 166). 

Admission is free, to guarantee a seating position you must confirm your registration by email to livrarialello@livrarialello.pt until January 24.