Society

Bolhão Market was chosen for Portugal Fashion shows

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For five days, the national fashion returned to Porto, in another edition of Portugal Fashion. More than 30 fashion shows and the city and its streets travelled from side to side. The last day, on Saturday, was marked by two fashion shows in the Bolhão Market, a scenario also chosen for the campaign of the new collection of Luís Onofre, then heading to the National Museum Soares dos Reis, where the 51st edition of the event ended, which has the continuous support of the Porto City Hall.

Five days with fashion shows, presentations, new talent, showrooms, fashion competitions, international designers, creativity and more. Thus was the 51st edition of Portugal Fashion in Porto, this year marked by the choice of different sites to present the collections for the next season: Soares dos Reis Museum, Silo Auto, Palácio da Bolsa, Alfândega, Science and Natural History Museum of the University of Porto, São Bento da Vitória Monastery, among others. And also, the Bolhão Market.

On Saturday, exactly one month after its reopening, and with more than 600 thousand visits recorded, Bolhão was the scene of what is best done in the country, in terms of fashion. Two fashion shows – by fashion designers Miguel Vieira and Alexandre Moura – spread charm and glamour through the fresco market, an event attended by some councillors of the Executive. The proposals for the next hot season arrived with colour, innovation and a lot of sustainability.

The iconic building had already been chosen as the setting for the images of Luís Onofre's Fall/Winter 2022 collection campaign. The Portuguese creator, born in Oliveira de Azeméis, already has the Kafe campaign on the street, with photography by Pedro Afonso and videos by Tiago Macedo.

Closed the 51st edition, everything indicates that Portugal Fashion will return in March next year.