Sales and Marketing Bootcamp in Porto to help businesses grow
Article
The Sales and Marketing Bootcamp in Porto takes place between 19 and 23 March and it is based on an intensive learning concept designed to help young, growing companies gain valuable information from experts on how to expand and scale their companies.
This initiative is developed by five organisations in Porto and the programme includes workshops on innovative marketing techniques; networking opportunities; business strategies and Marketing sessions.
During these intensive five-day bootcamps, entrepreneurs are introduced to the knowledge and connections they need to boost their businesses.
The BOOM - Massive Growth Week Bootcamp proves that the startup community in Porto is very much alive, active and fast-growing.
The Bootcamp programme features five working sessions, namely Getting the basics right, Awareness & Education, Nurturing & Conversion, Sales Development, Customer Success and Referrals and also 25 workshops.
This event is sponsored by the ScaleUp Porto, ANJE - National Association for Young Entrepreneurs, Founders Founders, Porto Design Factory and UPTEC - Technology Park of Porto University.
See here for more information on the Bootcamp's programme and tickets.
For additional information, please visit the BOOM website.
BOOM - MASSIVE GROWTH WEEK PROGRAMME
19 MARCH (ANJE) - "GETTING THE BASICS RIGHT"
10.15 am - OMTM & Understanding the market
Felipe Ávila Costa (Infraspeak CEO)
11.30 am - Product-Market Fit
Tiago Martins (Venture Partner of Heap Capital)
2 pm - Culture & Growth Mindset
Luís Roque (Huub CEO)
3.10 pm - Branding & Marketing Funnel
Rui Santos Couto (Bitmaker CMO)
4.25 pm - Hiring for Growth
Cristina Fonseca (Talkdesk co-founder)
20 MARCH (PORTO DESIGN FACTORY) - "AWARENESS & EDUCATION"
10.15 am - Content Marketing
Francisco Mendes (Acsendo CMO)
11.30 am - SEO is dead, long live the CONTENT
Rui Marques (7Graus CEO)
2 pm - Adwords & Landing Pages
Rui Oliveira (Adclick PPC Leader)
2.30 pm - Social Media Strategy
Maria Garcês (Adclick Social Media Strategist)
3.10 pm - PR Plays
Liliana Castro (Cofounder of FES Agency)
4.25 pm - Mobile Marketing
Nelson Pereira (Cofounder of TopDox)
21 MARCH (UPTEC) - "NURTURING & CONVERSION"
10.15 am - Lead Generation
Pedro Roque (Cofouder of Grupo Impacting)
11.30 am - Conversion Rate Optimization
Rui Santos Couto (Bitmaker CMO)
2 pm - Automation & Nurturing
Duarte Silva (Growth Lead of Infraspeak)
3.10 pm - Lead Qualification
Daniel Araújo (Attentive CEO)
4.25 pm - Webinars & Events
Pedro Oliveira (Cofounder of Landing Jobs)
22 MARCH (FOUNDERS FOUNDERS) - "SALES DEVELOPMENT"
10.15 am - Inside sales
Mário Mouraz (Climber CEO)
11.30 am - Hunting Elephants
Paulo Cunha (Shiftforward CEO)
2 pm - Pricing
Pedro Fortuna (Jscrambler CTO)
3.10 pm - Negotiation
Daniela Seixas (Tonicapp CEO)
4.25 pm - Hiring for sales
Speaker TBD
23 MARCH (PALÁCIO DAS ARTES by SCALEUP PORTO) - "CUSTOMER SUCCESS AND REFERRALS"
10.15 am - Customer Onboarding
Manuel Ramos (Customer Success Lead of Infraspeak)
11.30 am - Trials & Conversion
Speaker TBD
2 pm - Retention & Success Index
Ricardo Oliveira (Zappy CEO)
3.10 pm - Customer Support - Scaling vs. Personalising
Vasco Vinhas (EZ4U CEO)
4.25 pm - Customer Referrals
André Jordão (Barkyn Founder)
5.25 pm - BOOM - Massive Growth Week Closing Party