The new road safety campaign "E se a estrada falasse?" ["What if the road would speak?" free translation], by the National Road-Safety Authority (ANSR), is targeted at "making people aware to complying with road safety measures after lockdown to safeguard life". The Municipality of Porto is partner to this initiative. Watch the video.
Amid this gradual return to the new normal, which means that more vehicles are no won the road, the ANSR launches a campaign to make people aware of the responsibility to drive safely.
The awareness all citizens demonstrated when they were asked to stay home in order to save lives, "should be replicated now that more cars are circulating the roads" the organisation refers in a statement.
This initiative relies on the collaboration by several partner entities, namely the Municipality of Porto.
The common goal is that the number of people killed on the roads is zero people.
The road safety campaign is active till 22 June.