QSP Summit in Porto features top world speakers

The 12th edition of QSP Summit starts in just a few weeks in Porto, on March 22, one of the most important Marketing and management Conferences in Europe.

Among reputed lecturers, Daniel Goleman, stand out as a key speaker for his work and research on the brain and behavioural science. His book "Emotional Intelligence" was on The New York Times bestseller list for a year-and-a-half, with more than 5,000,000 copies in print worldwide in 40 languages, and has been a best seller in many countries.

The world experts on Marketing will be at the QSP Summit 2018, which will present a richly-varied programme, which includes Goleman, recognized science journalist with many awards; Steve Knight, specialist on business communication and iconic journalist for BBC TV and Discovery Channel; Tamara McCleary, CEO of Thulium (one of the largest international marketing companies and in charge of the top brand market strategy and positioning; Rob Goffee, emeritus professor of Organisational Behaviour at London Business School; and Bonin Bough, one of the most awarded Marketing producer, host of The Cleveland Hustles and author of TXT Me.

This edition is themed "The Challenge", and it defies participants to ponder on "how can companies, brands and professionals enhance communication with their target audiences facing multiple contents, messages and stimulus nowadays, in different means and platforms".

This analysis also extends to the Public sector and the way its representatives communicate their projects. The mayor of Porto, Rui Moreira, and the mayor of Lisbon, Fernando Medina, will take part in the Worklab entitled: "Tourism: a threat or an opportunity?".

The QSP Summit will be the perfect place to enjoy different activities, ranging from Worklabs and Trends Forum to the Main Auditorium and the Thinkers Hall. It will be a time for experience sharing and knowledge as well as for networking and debate.

Emotional Intelligence, Artificial Intelligence, Innovation, Digital Transformation, Disruptive Marketing, Digital Strategy, Mobile Marketing, Content Marketing, Tourism, Personal Marketing, Focus and Productiveness, Leadership Communication, Trends and Brand Activation actions are some of the topics of this major Conference event made of "vivid presentations and new market perspectives".