QSP Summit 2018 programme now available

The programme for the QSP Summit 2018 is now available and Daniel Goleman will be one of the keynote speakers of the event, which takes place on 22 March, at Exponor.

Goleman is an author and science journalist, who specialised on behavioural sciences. His book Emotional Intelligence was on The New York Times Best Seller list for over a year, it was a best-seller in many countries, and it is translated in 40 languages.

"The Challenge" is the theme of the 12th edition of the QSP Summit and the main goal is to "open the debate on how businesses, trademarks and professionals can streamline the communication with their audiences in the current scenarios of multiple contents, messages and stimuli, on diverse platforms and media", as the organisation enhances.

Emotional Intelligence, Artificial Intelligence, Innovation, Digital Transformation, Disruptive Marketing, Digital Strategy, Mobile Marketing, Content Marketing, Tourism, Personal Marketing, Focus and Productiveness, Leadership Communication, Trends and Brand Activation actions are some of the topics of this major Conference event made of "vivid presentations and new market perspectives".

The Main Auditorium, Worklabs, the Trends Forum and the Thinkers Hall are the QSP Knowledge Sharing spaces. On a networking basis there will be room for debate and for entrepreneurs to share information and to seek for potential business opportunities.

Also available is an exhibition area, displaying new products and solutions.

The Summit includes the participation of Tamara McCleary, Thulium's CEO; Rob Goffee, emeritus professor of Organisational Behaviour of London Business School; Steve Knight, Business Communications specialist and a legend of television journalism (BBC TV and Discovery Channel); and Bonin Bough, one of the most awarded Marketing producer, host of The Cleveland Hustles and author of TXT Me.

At national level, it is worth spotlighting the participation of reputed lawyer José Miguel Júdice, conductor Rui Massena, and Mayors of Porto, Rui Moreira, and Lisbon, Fernando Medina.