Tourism Destination Campaign by Porto and the Northern Region is acknowledged by the Golden City Gate Awards

Nothing lifts the spirits quite like planning a trip to Porto and the Northern Region of Portugal, which are the runner up in the Tourism Destinations, Region category, of The 21st Golden City Gate, the International Film-Print- MultiMedia Competition, held during ITB Berlin Tourism Fair, in Germany.

Tourism of Porto and Northern Portugal (TPNP) was awarded by its film titled “Feel the Call”, an adaptation to the “O Norte Lá em Cima” campaign for the international market. The film was selected out of 122 films form 23 countries.

The President of Tourism of Porto and Northern Portugal (TPNP), Luís Pedro Martins, stated that “this recognition gives us great pride and acknowledges the work of Turismo do Porto e Norte de Portugal in preparing for recovery”.

This campaign is targeted at promoting the multitude of experiences that Porto and the Northern Region provide. "The indicators we have, from the top 10 source markets show some level of demand and that leads us to believe that Porto and the North Region will be among the preferred tourism destinations, when the day-after arrives”, Luís Pedro Martins enhanced.

The “Feel the Call” film was launched in January this year, and it focus on mobilizing the Anglo-Saxon market to an “emotional journey”, going through the main touristic assets in Porto and in the North Region, namely “the architectural heritage, the cuisine, wine and landscape”.

The motto is quite telling: “Lá em Cima, ["UP There", free translation], both evoking the geographic location of the city of Porto and the Northern Region in the country’s landscape, and raising awareness on where to look for unique and genuine life experiences tourism wise, in Portugal and in Europe.

The “O Norte está lá em cima” campaign relies heavily on digital advertising strategies and will last for three months; it will be available in Spanish, English and in French. Visitors will be able to interact in real time in a live chat and in a customised way, suggestions and activities will be provided and it will be possible to make reservations, as in the first phase of this campaign, where users can access a live chat to experience suggestions on a given destination or activities, or even to relive tourism experiences, in real time display and in a personalised way.

Following this second phase, a third phase in on the pipeline, and it will happen when tourists regain confidence to travel and as soon as flight connections resume routes, namely long distance flights. The goal is that tourists from the other side of the Atlantic, namely from Brazil, The United States and Canada, become aware of the harmony and the “it-really-has-it-hall” that defines Porto and the entire Northern Region of Portugal.

In addition, several promotional videos will be released to stimulate tourism areas in the region. The invitation is addressed to foreign tourists, this time, who have a great opportunity to (re)discover the vast territory in the Northern area of Portugal, the only one to have been granted 5 thousand "Clean & Safe" certification labels regarding restaurants and tourism establishments.

The “Lá em Cima” campaign features "City & Short Breaks", the “Gastronomy and Wine Tourism”, “Health and Well Being”, "Religious Tourism", “Cultural and Landscape Tourism”, and "Nautical", among other.

Notably, every inch of this region is a paradise found.