Rua Sá de Noronha comes alive and becomes one of the coolest streets in the world

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Guilherme Costa Oliveira

It's not very long. It's just over 200 metres long. It is located between Praça Gomes Teixeira (better known as Praça dos Leões) and Rua das Oliveiras, right in the city centre. Now, Time Out Global has chosen Rua Sá de Noronha as one of the 30 streets worth exploring around the world.

'[Rua Sá de Noronha] Become a must-see in the city of Porto', the article in Time Out states, which chose the 30 coolest streets in the world and places this Porto street in 16th place, in a list led by Melbourne's High Street (Australia).

In 2015, the City Council decided to make some changes to car traffic to improve access for pedestrians in an area with a large pedestrians inflow. Today, Rua Sá de Noronha is considered one of the most pleasant streets in the world.

'Sá de Noronha' comes alive, especially at weekends, with the existing entertainment, right next to it in Praça Carlos Alberto, but also with the new restaurants that have sprung up in recent years, as well as culture, with Poetria, which was reborn in 2022 with the support of the Municipality of Porto.

Portugal is well represented on the magazine's list with several editions in different countries. In addition to Rua Sá de Noronha, Rua da Boavista... in Lisbon was also honoured.

But this wasn't the first time that Time Out chose an area of the Invicta as being 'cool' for the rest of the world. In 2020, Bonfim was considered one of the 20 most pleasant neighbourhoods in the world, in a group of cities that included Los Angeles, Hong Kong and Barcelona.

'Porto's neighbourhood keeps the city's genuine identity alive', reflected in the strong community spirit, the neighbourhood shops and the refuges in the middle of nature, the magazine wrote at the time. Earlier that same year, Bonfim had also been featured in the renowned British newspaper The Guardian as one of the ten coolest neighbourhoods in Europe.