Primavera Sound Porto generates an economic impact of over 43 million euros

The 100,000 people who passed through Parque da Cidade this year to experience Primavera Sound Porto took away music and memories, but they also left their impact. With an average daily expenditure of 397.87 euros in the city and 42.28 euros at the festival site, the festival's audience generated an overall economic impact of 43.4 million euros.

The study, carried out by ISAG-EBS and CICET-FCVC, made the calculation based on spending on accommodation, meals, culture/leisure, travelling and getting around the city, among other expenses.

Accommodation was the most significant expense (117.74 euros per day), with 29.8% of respondents choosing a hotel to stay in Porto, 27% opting for friends' or relatives' houses, 21% staying in local accommodation and hostels being the choice of 11.1% of visitors.

The average stay was three nights in the city.

Catering, with an average of 51.53 euros spent daily, and culture/leisure, with 39.64 euros, also contributed to the economic impact.

According to the data, 14.1% of the Primavera Sound Porto audience are foreigners, especially Spaniards (18.7%), Brits (14%), Brazilians (12.3%), Germans (4.7%) and Italians (4.7%).

Including those living outside the Porto Metropolitan Area, 91.8% of participants from outside Porto travelled to the city on purpose to attend the festival. In response to the survey, 43% of the people said they took advantage of their stay to visit the Historic Centre, 24% went to see other monuments or museums, 20% went shopping, 18% enjoyed gastronomic activities and wine tasting, and 13% enjoyed the city's nightlife.

Of the public living in Portugal, 29.3% were not from Porto: 30.4% came from Lisbon, 13.3% from Braga, 13% from Aveiro, 5.4% from Coimbra and 4.7% from Setúbal.

The festival continues to attract new audiences: 66.9% were first-timers

The general public's main attractions were listening to live music (83.5%), watching their favourite bands or artists (81.7%) and watching well-known national and international artists (80.8%). Entertainment and fun (78.3%) and the festival's atmosphere (76.8%) were other relevant factors.

To get to Parque da Cidade, 35.6% of those surveyed said they had travelled by car, 23% by bus, 10.7% by metro and 9.5% used TVDE.

In terms of sustainable practices, the public praised the organisation's reinforcement of actions such as increasing the use of reusable cups (80.7% considered the measure important), increasing the number of selective waste collection points throughout the venue (80.3%), making non-bottled drinking water available (78.3%) and promoting sustainable mobility (76.7%).

On a scale of 1 to 5, the public left Primavera Sound Porto with a satisfaction rating of 4.2. Among the various criteria assessed, the venue was the one that earned the best average level of satisfaction (4.3), followed by the scenography (4.2), the catering (4.2), the musical programme (4.0) and the festival organisation (4.0).

The study also emphasises Primavera Sound Porto's ability to win over new audiences: 66.9% were first-timers.

In the end, 91.4% admitted to recommending the festival and 80.3% expressed a strong will to return for the 2025 edition, which takes place on 12, 13 and 14 June.