The tenth edition of Primavera Sound Porto, which took place between June 7 and 10, generated an economic impact of 48.5 million euros in the city. The economic study was carried out by the ISAG-European Business School (ISAG-EBS) and the Research Center in Business Sciences and Tourism of the Consuelo Vieira da Costa Foundation (CICET-FCVC).
According to the study, the festival, held in Parque da Cidade, attracted “a record number of 140,000 visitors, which generated a global economic impact in the city of 48.5 million euros, calculated based on the expenses incurred in accommodation, travel or trips, meals, among others”. “The average daily expenditure per person in the city was over 350 euros and in the festival grounds about 41 euros per day”, the study adds.
"Almost half of the visitors had foreign nationality or resided outside the Porto Metropolitan Area [AMP]", the study points out, which also reveals that "accommodation returned to be the most significant expense (136.32 euros daily), with 33% of the participants residing outside the Porto Metropolitan Area (AMP) or abroad choosing to stay overnight in a hotel, preferably using Booking (67%) to make the reservation".
Local accommodation "was the preference of 26% of respondents, the house of friends (20%) and hostels (14%)", and the price was "the factor that most influenced the choice of the place to stay the public (38%), followed by the proximity of the enclosure (20%), the notoriety of the accommodation (15%) and the previous experience (13%)".
Stay in the city for more than four nights
Respondents also answered that they stayed, on average, 4.9 nights in the city, and with regard to daily expenses there are, in second and third place, "meals (52.03 euros daily) and travel and trips (48.20 euros daily)". "Expenditure on culture and leisure (42.99 euros daily) and shopping or gifts (42.78 euros daily) are also among the most significant”, the study also points out.
"Inside the premises, the average daily expenditure per person - excluding the value of the ticket or the general pass - amounted to 41.71 euros. The bank card has again become the preferred payment method (57%), followed by digital transactions by MBWay (21%)”, the ISAG-EBS and CICET-FCVC document reveals.
The study also states that "29% of the 1,555 respondents were from abroad, especially British (13%), Brazilian (12%), Spanish (11%), North American (7%), French (7%), German and Italian (both 6%), Belgian (5%) and Dutch (4%) nationalities".
As for the Portuguese public, "71% lived in the Porto Metropolitan Area and 29% came from other municipalities in the country, namely Lisbon (42%), Braga (13%) and Aveiro (11%)".
As for the means of transport used to reach the festival, "the use of own car stands out (35%)", followed by "bus (21%), metro (11%), TVDE and walking (both with 10%)".
Primavera Sound Porto occupied, this year, a larger space in the Parque da Cidade and lasted four days, instead of the usual three, as a way to celebrate the ten editions, and featured names such as Kendrick Lamar, Rosalía, Pet Shop Boys or Blur on the program.