Politics

Brand Porto. awarded an international design prize in Madrid

  • Article

    Article

The 

5th Ibero-American Design Biennial (BID), held this week in Madrid, has awarded the Porto's City Identity and Branding Proposal, Porto., designed by local firm White Studio, with special prizes Diseño Y Ciudad / Ayuntamiento de Madrid e Diseño para (por y con) la Cultura. 

The Ibero-American Biennial of Design (BID) is one of the most important contemporary design events for Latin America, Spain and Portugal. The event brings together design-related professionals, schools, students and institutions and includes a major exhibition and a space for meetings and reflections.

The jury of this edition included, among others, Marva Griffin, François Caspar, Guy Julier, Lucille Tenazas and Frederico Duarte.

The finalists' work will be on display until January 10, 2017 at the Matador Design Centre in Madrid and will be touring the countries represented.

After winning important prizes such as the ED Awards, D&ADAwards or Graphis, awarded in Istanbul, London and New York, the brand commissioned in 2014 by Porto City Hall and created by White Studio, whose art designer is Eduardo Aires, the city brand Porto. has now been distinguished at the BID.


Designer Eduardo Aires, professor of the Faculty of Fine Arts of Porto, was also responsible for the visual identity design of the Municipal Theatre of Porto, also awarded with a Graphis in New York this year.

White Studio and Porto City Hall are currently involved in the project for the identity and promotion of the Bolhão Temporary Market and the Bolhão Market, whose restoration works are set to begin in 2017.