Bolhão market sellers benefit from the first advertising campaign in 100 years

For the first time, the Bolhão Market is the target of an advertising campaign aimed at promoting its sellers and the products they sell. Porto City Hall encourages people from Porto to buy their Christmas dinner in the market, that is set to renovation works in 2017.

The campaign includes full-page ads in the main Portuguese newspapers and magazines as well as 250 mupis spread throughout the city.

Fully designed in Bolhão, where some of the more traditional sellers agreed to be photographed with their fresh products, the campaign calls on market purchases with the saying: "Your Christmas dinner begins at Bolhão Market."

"We want to promote the sellers and their more traditional products and start to deliver on what was originally promised by the City Hall regarding this difficult market rehabilitation process," said Nuno Santos, deputy to the mayor, Rui Moreira, and in charge of the advertising campaign design.